Supporting Accelerating Growth – Distribution Agreement with Starin Marketing


Altia Systems Signs Distribution Agreement with Starin Marketing to Support Accelerating Growth

Cupertino, CA – July 11, 2017 – Altia Systems, creators of PanaCast 2, the world’s first Panoramic-4K plug-and-play video camera system, today announced that it has signed a distribution agreement with Starin Marketing, an AV communications value-added distributor (VAD), to deliver its PanaCast products across North America.

The agreement forms part of the company’s strategy to focus on innovation and investment in its channel ecosystem. The company’s expanding channel program will greatly benefit Altia Systems’ customers, partners and resellers.

“Our business is continuing to grow strongly, now with over 1,000 customers worldwide, and to further accelerate this growth and better support our customers and the channel ecosystem, we’ve selected Starin Marketing because of their strong reputation and reach in North America,” noted Dennis Dyer, director of North American Channel Sales. “With almost 30 years’ experience, Starin Marketing will help service our growing customer base. Our partnership with Starin Marketing will enable Altia Systems to expand PanaCast’s footprint in the region.”

“Being 100% employee owned, Starin values strong partnerships with its vendors that go beyond just great products and into lasting relationships that promote a spirit of growth. Our friends at Altia Systems have a remarkable system with the PanaCast 2, and beyond that are a wonderful and forward thinking group that understands both the need to support the channel as well as the need to continue pushing technological boundaries.” notes Bobby Swartz, Director of Marketing and Development with Starin Marketing. “I am happy to welcome Altia Systems into the Starin family of brands and look forward to writing the first page of this great venture!”

About Starin Marketing

Founded in 1988, Starin Marketing provides audio, video, multimedia, lighting, and communications solutions to installation professionals across North America, representing an integrated network of the industry’s most advanced and highly regarded technology innovators. The company maintains a headquarters in Chesterton, Indiana and 100,000 square feet of warehouse space in Chesterton and Buffalo, New York.

About Altia Systems

Funded by Intel Capital and other leading investors, Altia Systems’ products and technology deliver real-time stitching of panoramic video from multi-camera systems, enabling a unique experience in immersive video collaboration. In addition to PanaCast 2, Altia Systems is the developer Intelligent Zoom, PanaCast Whiteboard and other industry-first products. PanaCast products have received prestigious awards such as CES Innovation Awards Honoree, Gartner Cool Vendor in Unified Communications 2015, Frost & Sullivan New Product Innovation, GOOD DESIGN award and more.

For more information, visit and follow @PanaCast1 on Twitter.


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